Goodyear sold 113.1 million replacement tires worldwide in 2025, 21.4% fewer than the 143.9 million it sold in 2022, according to its annual 10-K filings. Over the same three years, US replacement shipments tracked by the US Tire Manufacturers Association (USTMA) rose 2.5%, from 277.5 million to 284.3 million units. The gap is not a demand story. It reflects a supply decision by Akron-based Goodyear, and the gap is still widening in 2026.
The loss of 30.8 million replacement units in three years leaves Goodyear's 2025 replacement volume below its 2019 level of 115.0 million, even though the 2021 Cooper Tire acquisition added a full second brand portfolio in between. Goodyear's own explanation in its 2026 quarterly releases is a "planned rationalization of lower-tier product offerings" in the Americas and Europe. For distributors, rivals and raw-material suppliers, that means a large block of entry-level replacement demand is being handed to other suppliers, while Goodyear concentrates on original equipment and higher-margin lines.
Goodyear's 2025 replacement volume fell below its pre-Cooper 2019 level
Goodyear closed its acquisition of Cooper Tire in June 2021, and the combined company's replacement volume peaked the following year at 143.9 million units. Total units that year reached 184.5 million, and net sales were $20,805 million. Since then the replacement line has fallen every year: 130.2 million in 2023, 120.7 million in 2024 and 113.1 million in 2025.
Total units fell less steeply, by 14.0% to 158.7 million, because original equipment kept growing. Net sales fell to $18,280 million in 2025. Part of that revenue decline reflects the sale of businesses: the FY2025 10-K reports about $2.2 billion of gross proceeds in 2025 from selling the off-the-road (OTR) tire business, the Dunlop brand and the polymer chemicals business. The OTR sale removed some units, but the bulk of the drop sits in consumer replacement tires, which the company has chosen to prune.
| Year | Replacement units (m) | OE units (m) | Total units (m) | OE share of units | Americas units (m) | Net sales ($m) |
|---|---|---|---|---|---|---|
| 2019 | 115.0 | 40.3 | 155.3 | 25.9% | 70.4 | n/a |
| 2020 | 95.0 | 31.0 | 126.0 | 24.6% | 56.7 | 12,321 |
| 2021 | 134.1 | 35.2 | 169.3 | 20.8% | 85.9 | n/a |
| 2022 | 143.9 | 40.6 | 184.5 | 22.0% | 95.0 | 20,805 |
| 2023 | 130.2 | 43.1 | 173.3 | 24.9% | 87.3 | 20,066 |
| 2024 | 120.7 | 45.9 | 166.6 | 27.6% | 81.6 | 18,878 |
| 2025 | 113.1 | 45.6 | 158.7 | 28.7% | 78.2 | 18,280 |
Source: Goodyear Form 10-K filings (FY2020, FY2022, FY2025) and earnings releases. OE share calculated by Radial Insights. Cooper Tire is included from June 2021.
The US market grew 2.5% while Goodyear Americas shrank 17.7%
The obvious objection is that Goodyear is simply following a weak market. The USTMA data do not support that. USTMA put 2022 US replacement shipments at 213.7 million passenger tires, 37.2 million light truck tires and 26.6 million truck tires, a combined 277.5 million. Its August 2026 release puts 2025 at 221.9 million, 37.7 million and 24.7 million, a combined 284.3 million. Total US shipments, including original equipment, moved from 332.0 million to 336.3 million, a gain of 1.3%.
Goodyear's Americas segment, which is dominated by the US but also includes Canada and Latin America, went the other way. Its unit volume fell from 95.0 million in 2022 to 78.2 million in 2025, a drop of 16.8 million tires. Within that, Americas replacement units fell 4.4% in 2025 alone, from 66.6 million to 63.7 million, in a year when USTMA's replacement total rose 0.9%. The segment is not a clean proxy for the US, but a 17.7% decline against a market that grew is too wide to explain by geography.
Someone sold the tires Goodyear stopped selling. USTMA does not split shipments by brand or origin, so these figures cannot say which suppliers gained. What they do show is that roughly 7 million additional replacement tires moved through the US channel in 2025 compared with 2022, while one of the market's largest suppliers shipped about 17 million fewer units in its home region.
Original equipment rose to 28.7% of Goodyear's units as replacement shrank
Goodyear's OE volume moved in the opposite direction from replacement. OE units rose from 40.6 million in 2022 to 45.6 million in 2025, an increase of 12.3%. As a result, OE's share of total units climbed from 22.0% to 28.7%, the highest in the seven years covered here. In 2019, before Cooper, the share was 25.9%.
The regional split for 2025 shows where OE matters most. In Asia Pacific, OE units of 16.8 million exceeded replacement units of 15.8 million. In Europe, the Middle East and Africa (EMEA), OE units rose to 14.3 million from 12.9 million, while replacement fell to 33.6 million from 36.0 million. In the Americas, OE slipped slightly to 14.5 million from 15.0 million, so the regional shift there came almost entirely from replacement cuts.
The shift continued into 2026. In the first quarter, Americas OE units rose 8.2% while replacement fell 23.2%. In the second quarter, Americas OE rose 8.7% and replacement fell 13.0%. EMEA followed the same pattern, with OE up 8.1% and 8.3% in the two quarters, and replacement down 15.2% and 7.1%.
Americas profit fell from $296 million to $27 million in the first half of 2026
Pruning low-tier replacement lines should, in principle, lift margins. So far the Americas numbers show the cost of lost volume more clearly than the benefit. Americas segment operating income was $749 million in 2023 (a 6.2% margin on $11,993 million of sales), rose to $933 million in 2024 (8.5%), then fell to $735 million in 2025 (6.8% on $10,768 million). In the first quarter of 2026 it dropped to $37 million from $155 million a year earlier, and in the second quarter it swung to a $10 million loss from a $141 million profit.
Americas units totaled 32.7 million in the first half of 2026, against 37.5 million in the first half of 2025, a decline of 12.8%. Company-wide net sales fell 8.7% in the first quarter to $3,881 million, and second-quarter units fell 4.0% to 36.5 million. Goodyear also cited "increased competitive promotional activity" in the Americas, which suggests that rivals are pricing aggressively for the volume being released.
Plant closures signal that the lost volume is not expected to return
Goodyear's manufacturing decisions point in the same direction as its unit data. In July 2026 the company announced the closure of its Fayetteville, North Carolina tire plant, with total pre-tax charges of $535 million to $565 million, including $190 million to $210 million in cash, and substantial completion expected by the end of 2027. It expects the move to improve Americas segment operating income by about $90 million in 2027 and about $270 million a year from 2028. Its second-quarter 10-Q also lists actions at Danville, Virginia, where commercial tire production is being eliminated, plus closures in Fulda and FĂĽrstenwalde in Germany and in Kariega, South Africa.
These cuts come on top of the Goodyear Forward program, which delivered $772 million of segment operating income benefits in 2025 and $1.25 billion cumulatively since its launch. Capacity removal of this kind is hard to reverse quickly. Buyers should read it as a sign that Goodyear's lower replacement footprint is the planned base, not a cyclical dip. The company has scheduled its third-quarter 2026 results for release after the market close on November 4, 2026, which will show whether replacement declines in the Americas narrowed further from the 13.0% posted in the second quarter.
What Goodyear's retreat means for tire makers, distributors and suppliers
Competing tire makers. A market that absorbed 284.3 million replacement tires in 2025 while Goodyear shipped fewer units is, by definition, a share opportunity. Tier-two and tier-three brands with US or nearby capacity are best placed, especially in the passenger and light truck sizes where Goodyear has pruned entry-level lines. The open question is price: the "competitive promotional activity" Goodyear describes means the volume may come at thin margins.
Distributors and dealers. Retailers that relied on Goodyear or Cooper for opening-price-point tires need a second source now, not later. With USTMA forecasting 2026 replacement passenger shipments of 218.3 million, down 1.6% from 2025, sourcing changes will happen in a flat-to-falling market, which strengthens buyers' negotiating position on price and terms.
Raw-material buyers and suppliers. A 21.4% fall in Goodyear's replacement units means lower natural rubber, synthetic rubber, carbon black and steel cord pulls from its plants, particularly once Fayetteville closes. Suppliers concentrated on Goodyear's US and German plants should expect lower contract volumes, while suppliers to the producers winning that share may see orders rise.
Vehicle makers. Goodyear's rising OE share, up to 28.7% of units, shows it is prioritizing fitments where it can win long programs. OEMs can expect Goodyear to compete hard for new platform awards, which gives purchasing teams more leverage in OE tire sourcing rounds.
Investors. The key metric is whether margin recovers before volume stops falling. The Americas margin fell from 8.5% in 2024 to 6.8% in 2025 and then turned negative in the second quarter of 2026. Plant savings of about $270 million a year arrive only from 2028.
Readers tracking the wider market can compare these trends with Radial Insights' US tire market report, the global replacement tires market analysis and, for the commercial segment where Goodyear is cutting Danville output, the commercial truck and bus tires market report.
Methodology and sources
All Goodyear unit, sales and profit figures come from the company's SEC filings and earnings releases. US market figures come from USTMA shipment releases. The 2025 USTMA totals are taken from its August 2026 release, which USTMA notes are rounded. Goodyear's Americas segment includes Canada and Latin America, so the comparison with US-only USTMA data is directional. Percentage changes, the OE share of units, segment margins and index values were calculated by Radial Insights from the reported figures.
- Goodyear Form 10-K for FY2025: worldwide and segment units by channel for 2023-2025, 2025 net sales, divestiture proceeds.
- Goodyear Form 10-K for FY2022: units by channel for 2020-2022, Americas units for 2021-2022, 2022 net sales.
- Goodyear Form 10-K for FY2020: 2019 and 2020 units by channel and region, 2020 net sales.
- Goodyear Q4 and full-year 2024 earnings release (February 13, 2025): 2023 and 2024 net sales, 2023 Americas sales and operating income.
- Goodyear Q4 and full-year 2025 earnings release (February 9, 2026): Americas sales, operating income and margins for 2024-2025, Goodyear Forward benefits.
- Goodyear Q1 2026 earnings release (May 6, 2026): quarterly units, replacement and OE changes, segment operating income.
- Goodyear Q2 2026 earnings release (August 5, 2026): quarterly units, first-half Americas units, Fayetteville closure costs and savings.
- Goodyear Form 10-Q for Q2 2026: Danville, Fulda, FĂĽrstenwalde and Kariega rationalization actions.
- USTMA February 2023 forecast: 2022 US shipments by category.
- USTMA November 2025 forecast (December 2, 2025): 2024 US shipments by category.
- USTMA July 2026 forecast (August 6, 2026): 2025 US shipments and 2026 forecast by category.
- Goodyear announcement of Q3 2026 results date (October 20, 2026): release timing.
Frequently Asked Questions
Goodyear sold 113.1 million replacement tires worldwide in 2025, down from 143.9 million in 2022 and below its 2019 level of 115.0 million.
No. USTMA data show US replacement shipments rose 2.5%, from 277.5 million units in 2022 to 284.3 million in 2025.
Goodyear cites a planned rationalization of lower-tier product offerings in the Americas and EMEA, and its Americas replacement units fell 23.2% in Q1 2026 and 13.0% in Q2 2026.
OE accounted for 28.7% of Goodyear's 158.7 million units in 2025, up from 22.0% in 2022, as OE units rose 12.3% to 45.6 million.
Americas segment operating income fell to $27 million in the first half of 2026 from $296 million a year earlier, including a $10 million loss in Q2 2026.
Goodyear expects the Fayetteville closure to cost $535 million to $565 million before tax and to add about $270 million a year to Americas operating income from 2028, which signals the lower volume base is planned.