Saudi Arabia Tire Market Size, CAGR & Forecast, 2025-2035

Three new local plants will turn Saudi Arabia from an almost fully import-fed tire market into a producer by 2035

Sales in the Saudi Arabia tire market reached USD 2.48 Billion in 2025 and are forecast to climb to USD 2.60 Billion in 2026 and USD 3.91 Billion by 2035, a 4.65% CAGR by Radial Insights' estimate.

Our definition counts the value of new tires sold to Saudi buyers at distributor level, covering passenger car, SUV and light truck, truck and bus, off-the-road and two-wheeler tires, through both original equipment and the replacement trade. Retreads, used tires, inner tubes, wheels and fitting labor are excluded. Because almost every tire sold in the Kingdom is still imported, the regional shares in this study describe where the tires were made, with Saudi and other Gulf output counted in the Middle East.

The supply picture is lopsided. Saudi Arabia imported about USD 1.61 Billion of new pneumatic tires in 2023, and China alone supplied 53% of that value. In 2025, imports from China were USD 852.68 Million, from Japan USD 155.31 Million, from Thailand USD 150.55 Million and from South Korea USD 135.95 Million. Asian factories therefore dominate every price tier, from Chinese budget brands to Japanese and Korean premium lines.

Demand rests on a growing fleet. GASTAT counted more than 16.7 million registered, roadworthy vehicles at the end of 2025, up 5.3% in a year, and about 1.1 million vehicles were newly registered during 2025. Hot roads, long highway distances and heavy SUVs shorten tire life, so replacement sales make up the great majority of the market.

Online and marketplace sales are the fastest-growing segment at a 9.40% CAGR. The Middle East is by far the fastest-growing supply region at 17.50% a year, as the Pirelli and PIF plant at King Abdullah Economic City, the Sandstone plant in Yanbu and the Maseer truck tire plant in Jubail start production between 2027 and 2029.

Off-the-road, SUV and online segments will grow faster than passenger car tires sold through traditional dealers

Segment growth in the Saudi Arabia tire market ranges from 1.40% a year for bias tires to 9.40% for online and marketplace sales. Construction projects, SUV ownership and new retail formats explain most of the gap. The table below gives our CAGR for each segment.

By Tire Type: giga-projects lift off-the-road and SUV demand

Passenger car tires are the largest group by units but grow at only 3.90%, since sedan sales slowed in early 2026 when Q1 new car sales fell 24.3% to 166,748 units. SUV and light truck tires grow faster at 5.60% because Saudi buyers keep moving to larger body styles that use bigger, costlier sizes. Truck and bus radials add 4.80% a year on freight and bus fleet growth, and the Maseer plant in Jubail will make 800,000 of them a year. Off-the-road tires grow at 6.10%, the fastest tire type, as earthmoving fleets serve Vision 2030 construction and mining sites. Two-wheeler tires grow at 3.10%, driven mainly by delivery riders in the large cities.

By Construction: radial tires take nearly all new demand

Radial construction grows at 4.85% a year, in line with the overall market, because all three planned local plants will make radial tires only. Bias tires grow at just 1.40% and survive mainly in older trucks, trailers and some off-the-road uses where cut resistance and low price matter more than fuel use.

By Sales Channel: original equipment grows from a small base

Replacement remains the dominant channel and grows at 4.50%, supported by a fleet that grew 5.3% in 2025 and by heat that wears tires quickly. Original equipment grows faster at 7.40% as vehicle assembly expands inside the Kingdom, and a locally made Saudi tire brand from the Pirelli and PIF venture will compete for those fitments.

By Distribution Channel: service chains and online sellers gain

Independent dealers and wholesalers in Riyadh, Jeddah and Dammam still move most tires but grow at only 3.60%. Service chains and fast-fit centers grow at 6.20%; Petromin's deal to sell Linglong tires across more than 800 service centers shows how fast this route is scaling. Online and marketplace sales grow at 9.40% because buyers can compare imported brands on price and book fitting in one step.

By Price Tier: mid-tier brands win the middle ground

Mid-tier tires grow the fastest at 4.90%, as Chinese and Korean brands move up in quality and as buyers trade down from premium after price rises. Budget tires grow at 4.70% on fleet and taxi demand, and premium tires grow at 4.10%, supported by luxury SUV owners and by the Pirelli plant from 2027.

Market Trends

Local tire manufacturing is finally moving from plans to construction

In September 2025 Mena Tyre Company, the venture owned 75% by the Public Investment Fund and 25% by Pirelli, awarded a SAR 628 Million construction contract to Saudi Amana for its plant at the King Salman Automotive Cluster in King Abdullah Economic City. In March 2026 Pirelli prepared to break ground on the EUR 480 Million site, which will make 3.5 million passenger car tires a year, with first output expected in the second half of 2027. In August 2025 Green Sea Co. launched the Sandstone tire project in Yanbu, a 362,000 square meter site designed for 5 million tires a year, split evenly between passenger and truck or military tires, with production targeted for the end of 2028.

Petrochemical feedstock is being tied to local tire plants

In February 2026 SABIC signed an agreement to supply butadiene rubber and carbon black to the PIF and Pirelli joint venture, and SABIC will also supply raw materials to the Sandstone project. Saudi Arabia already produces the main polymers and fillers that tires need, so linking them to local tire lines shortens supply chains and keeps more value inside the Kingdom.

Chinese brands are building national retail reach

In January 2026 Petromin Auto Care signed to distribute Shandong Linglong tires across Saudi Arabia, using its network of more than 800 service centers and offering local warranty support. China already supplies more than half of Saudi tire imports by value, and partnerships with service chains move Chinese brands from wholesale yards into branded fitting bays where buyers see them next to Japanese and Korean labels.

Sport sponsorship and EV tire marketing raise brand competition

In May 2025 Hankook signed a three-year title sponsorship with Al-Ittihad FC, and it sells its iON tires for electric cars in the Kingdom through the Bin Shihon Group. Brand marketing of this kind targets younger Saudi drivers and shows that tire makers see the market as worth long-term investment rather than simple price-led import trading.

Restraints and Challenges

Heavy reliance on imports exposes buyers to freight and currency swings

With roughly 53% of import value coming from China in 2023 and most of the rest from Japan, South Korea, Thailand and India, shipping disruption in the Red Sea or Asian price changes pass straight to Saudi shelf prices. Partner-level import data are published in UN Comtrade. Dealers hold large stocks to cover long lead times, which ties up working capital and raises the risk of selling aged tires in a hot climate.

Plant timelines have already slipped

The Pirelli and PIF plant was first expected to begin output in 2026 but is now set for the second half of 2027. Blatco signed a partnership with Kumho and Misong Tech in February 2025 for a separate Yanbu plant, but its construction status after that date is not confirmed. Further delays would hold the Middle East supply share below our forecast and keep the market dependent on imports for longer.

Compliance and labeling requirements add cost for small importers

Tires sold in the Kingdom must carry an energy-efficiency card under SASO 2857 and pass data registration with the Saudi Standards, Metrology and Quality Organization. Testing and registration costs weigh most on small importers with many sizes, and products that fail can be held at the port, which reduces choice in niche sizes.

Car sales can swing sharply

New car sales reached about 857,000 units in 2025, the highest in ten years, but fell 24.3% in the first quarter of 2026. A weaker run of new car sales cuts original equipment demand and, after two or three years, slows the first-replacement cycle. We have built a modest slowdown into 2026 and 2027.

Growth Drivers

A fast-growing vehicle fleet in a harsh climate

GASTAT reports that the Saudi roadworthy fleet rose from 15.8 million at the end of 2024 to more than 16.7 million at the end of 2025, a 5.3% increase, with private vehicles making up 71.2%. Each extra vehicle adds a replacement set every two to three years, and Saudi heat, sand and long intercity drives wear tires faster than in temperate markets. About 1.1 million vehicles were newly registered in 2025 alone, so the number of cars reaching their first tire change will keep rising through 2028. Fleet growth is the largest single contributor to the Saudi Arabia tire market, adding about +2.2% to yearly growth across the forecast.

Vision 2030 construction, logistics and mining

Large building programs and new logistics zones need earthmovers, dump trucks, cranes and long-haul tractors, all of which wear through heavy-duty tires. Off-the-road tires grow at 6.10% a year and truck and bus radials at 4.80% in our forecast. Maseer Tires Co. signed with China Jiangsu International in November 2026 to build a plant in Jubail Industrial City II for 800,000 all-steel truck and bus radials a year, a sign that investors expect heavy-duty demand to last. We estimate commercial and off-the-road demand lifts market growth by roughly 1.1 percentage points each year.

Local production and a national tire brand

The Pirelli and PIF plant will make 3.5 million tires a year under both the Pirelli name and a new Saudi brand, the Sandstone project adds 5 million, and SABIC will supply rubber and carbon black. Local supply cuts freight time, lets dealers hold less stock and gives fleet buyers and carmakers a domestic source. It also supports industrial localization goals that favor locally made products in government purchases. Once the plants ramp up after 2027, we expect local output to add close to +0.8% to annual market expansion, mainly by replacing some imports and by winning original equipment business.

Opportunities

Service chains and digital tire sales

Service chains and fast-fit centers grow at 6.20% and online sales at 9.40% a year. Tire brands that sign national networks, as Linglong did with Petromin, or that sell through marketplaces with fitting booked at partner garages, can reach buyers outside the old wholesale districts.

End-of-life tire recycling

Reviva, a unit of the Saudi Investment Recycling Company, announced plans in 2023 to process 270,000 tons of waste tires a year. As local plants open, recycled rubber and recovered carbon black can feed back into tire compounds and rubber products, creating a circular supply chain inside the Kingdom.

Asian factories supply most Saudi tires today, but Gulf-made tires grow almost five times faster to 2035

Asia Pacific (APAC)

Tires made in Asia Pacific (APAC) accounted for 84.60% of the Saudi Arabia tire market in 2025, about USD 2,098.08 Million, and will reach USD 2,956.69 Million by 2035 at a 3.49% CAGR. China shipped USD 852.68 Million of new tires to the Kingdom in 2025, Japan USD 155.31 Million, Thailand USD 150.55 Million and South Korea USD 135.95 Million. India supplied about 3.45% of import value in 2023. APAC growth is slower than the market because local plants will replace part of these imports after 2027.

Europe

Tires made in Europe held 7.10% of 2025 sales, worth USD 176.08 Million, and grow at 3.20% to USD 241.27 Million by 2035. Germany supplied about 1.7% of import value in 2023 and Turkey about 1.19%, mostly premium passenger tires and some truck tires from Michelin, Continental and Pirelli plants. Once Pirelli makes tires in King Abdullah Economic City, part of its European-sourced volume for the Saudi market will move to the local plant.

Middle East

Tires made in the Middle East, including Saudi output, represented 4.80% of 2025 sales, about USD 119.04 Million, and are the fastest-growing source at 17.50% a year, reaching USD 597.13 Million by 2035. The Pirelli and PIF plant adds 3.5 million tires a year from the second half of 2027, Sandstone in Yanbu targets 5 million from the end of 2028, and Maseer in Jubail adds 800,000 truck tires. SABIC supply of butadiene rubber and carbon black supports these plants.

North America

Plants in North America supplied 2.40% of 2025 sales, worth USD 59.52 Million, growing at 2.40% to USD 75.45 Million by 2035. The United States provided about 1.19% of 2023 import value, mainly large off-the-road and light truck sizes from Goodyear, Bridgestone and Michelin plants. US-built pickups and SUVs sold in the Kingdom also arrive on American-made original equipment tires.

Africa

Tires made in Africa held 0.70% of 2025 sales, about USD 17.36 Million, and grow at 4.80% to USD 27.74 Million by 2035. Egypt and Morocco host tire and rubber plants with good shipping links to Jeddah, and a few South African off-the-road sizes reach mining users. Africa's growth is helped by its short sea route through the Red Sea.

Latin America

Plants in Latin America supplied 0.40% of 2025 sales, worth USD 9.92 Million, rising to USD 12.21 Million by 2035 at a 2.10% CAGR. Brazilian and Mexican factories of Pirelli, Bridgestone and Goodyear ship small volumes of passenger and truck sizes. Long transit times keep this source minor.

Recent Developments

• In November 2026, Maseer Tires Co. signed with China Jiangsu International to build a plant in Jubail Industrial City II for 800,000 all-steel truck and bus radial tires a year.

• In March 2026, Pirelli prepared to break ground on its EUR 480 Million plant in King Abdullah Economic City, with first production of 3.5 million passenger tires a year expected in the second half of 2027.

• In February 2026, SABIC agreed to supply butadiene rubber and carbon black to the tire joint venture of the Public Investment Fund and Pirelli.

• In January 2026, Petromin Auto Care signed to distribute Shandong Linglong tires across more than 800 service centers in Saudi Arabia.

• In September 2025, Mena Tyre Company awarded a SAR 628 Million construction contract to Saudi Amana for the Pirelli and PIF plant.

• In August 2025, Green Sea Co. launched the Sandstone tire plant in Yanbu, designed for 5 million tires a year with production targeted for the end of 2028.

Japanese and Korean brands hold the premium shelf, Chinese brands win on volume, and new Saudi producers enter from 2027

Competition in the Saudi Arabia tire market is shaped by importers and distributors more than by factories, because almost all tires arrive from abroad. That is starting to change as three local plants move toward production.

Japanese and Korean leaders

Bridgestone, Yokohama Rubber and Toyo Tire have sold in the Kingdom for decades through family-owned distributors and are trusted for heat resistance on SUVs and pickups; Japan shipped USD 155.31 Million of tires to Saudi Arabia in 2025. Hankook Tire sells its iON range for electric cars through the Bin Shihon Group and raised its profile with an Al-Ittihad FC sponsorship in 2025. Kumho Tire is a partner in the planned Blatco plant in Yanbu, which gives it a route to local production.

European premium brands

Michelin and Continental supply premium passenger and SUV tires, along with truck tires for fleets, mostly from European and Asian plants. Pirelli is the only Western maker building in the Kingdom: through Mena Tyre Company it will make 3.5 million tires a year, under its own brand and a new Saudi brand, from the second half of 2027. Goodyear supplies light truck and off-the-road sizes, largely from US plants.

Chinese volume brands

Chinese tires made up about 53% of import value in 2023. Shandong Linglong Tire has the most visible push, having signed Petromin in January 2026 to sell across more than 800 service centers. Dozens of other Chinese brands compete on price through wholesalers in Riyadh, Jeddah and Dammam, which keeps budget-tier margins thin.

New local producers

Green Sea Co. is building the Sandstone plant in Yanbu with Chinese technology and SABIC raw materials, aiming for 5 million tires a year by the end of 2028. Maseer Tires Co. focuses on truck and bus radials in Jubail, and Black Arrow Tire Co. (Blatco) has signed with Kumho and Misong Tech for its own Yanbu project. Their success will decide how quickly the Middle East supply share rises.