Thailand Tire Market Size, CAGR & Forecast, 2025-2035

Thailand's export-led tire base adds USD 3.74 Billion of output value by 2035 as EV fitments and lower US duty rates offset slower truck tire demand

Tires made in Thailand earned USD 7.45 Billion for their producers in 2025, and Radial Insights expects the Thailand tire market to reach USD 7.76 Billion in 2026 and USD 11.19 Billion by 2035, a 4.15% CAGR.

We size the market as factory revenue from tires built in Thai plants, whether they are fitted on Thai roads or shipped abroad. That definition matters because Thailand is an export machine: passenger car tire exports alone were worth USD 3.88 Billion in 2025 according to Commerce Ministry data reported by Thai PBS, with about USD 2.00 Billion of that going to the United States. Regional shares in this report therefore describe where Thai-built tires are sold, and the APAC figure includes the domestic Thai replacement and original equipment market.

Scope covers passenger car, light truck and SUV, truck and bus, motorcycle, and off-the-road and agricultural tires in radial and bias construction. It excludes retreaded tires, inner tubes, tire repair materials, rims and wheels, and imported tires resold in Thailand without local manufacture. Natural rubber, steel cord and other inputs are treated as cost drivers, not as revenue.

EV-specific tires are the fastest-growing segment at a 12.40% CAGR, helped by battery electric vehicles reaching 19.4% of Thai new vehicle sales in 2025 and by Continental, Michelin and Chinese-owned plants adding EV-rated lines. Africa is the fastest-growing destination at 5.30% a year from a small base, while North America stays the largest at 46.50% of 2025 revenue.

Thailand's Board of Investment (BOI) counts 41 tire maker applications worth more than THB 112 Billion since 2020 and describes the country as the world's second-largest tire production and export base. That installed base, plus duty rates under the US anti-dumping order falling to between 0.00% and 2.90% for most named exporters in July 2026, is the main reason the Thailand tire market keeps growing even as its US volumes face a 14% drop in 2026.

EV-rated and large-rim passenger tires grow more than twice as fast as truck and bus radials in the Thailand tire market

Growth rates across the Thailand tire market split sharply along two lines: whether a tire is built for the US light vehicle replacement trade or for heavy trucks, and whether it is rated for the weight and torque of battery electric vehicles. The table below lists our 2025-2035 CAGR estimates for every segment.

Light truck, SUV and passenger tires outpace truck and bus radials by roughly 1.6 points a year

Passenger car tires remain the volume core, and the 2025 data show why they keep growing: Kasikorn Research found small tire exports to the US rose 11.8% in the first seven months of 2025 while large bus and truck tires fell 24%. Light truck and SUV tires grow at 4.60% on pickup and SUV demand in both the US and Thailand. Truck and bus radials lag at 2.85% because US buyers have shifted heavy tire sourcing and the Eurasian Economic Union opened a truck tire anti-dumping case covering Thailand in November 2025. Off-the-road and agricultural tires, led by Bridgestone's Amata City Rayong OTR plant, grow at 4.90% on mining and farm demand.

Radial construction keeps gaining while bias output shrinks toward niche uses

Radial tires grow at 4.40% because every recent investment, from Continental's Rayong expansion to the Sumitomo Rubber radial project listed by the BOI in January 2026, adds radial capacity. Bias tires grow at only 1.85%, held up mainly by agricultural, industrial and some motorcycle fitments, and Continental's start of local radial motorcycle tire production in May 2026 chips away at even that base.

Domestic OEM is the fastest channel as Thai EV assembly ramps

Domestic OEM fitment grows at 5.20% because the EV3.5 program requires importers of battery electric vehicles to build locally, and a July 2025 revision counts each exported car as 1.5 units toward that obligation. Domestic replacement grows at 4.30% as the 2025 dip of about 1% recorded by Goodyear (Thailand) reverses with a larger car parc. Exports grow at 3.95%, slower than the domestic channels because US tariffs and anti-dumping reviews cap price increases.

Rim sizes of 20 inches and above grow at 6.35% on SUV and EV fitments

Larger rims follow vehicle mix. Thai plants that serve US pickup and SUV demand, and Chinese EV brands assembling in Thailand, specify 18 to 21 inch fitments, so the 17 to 19 inch band grows at 4.85% and the 20 inch and above band at 6.35%. Tires up to 16 inches grow at 3.10%, tied to compact cars and commercial vans.

EV-specific tires grow about four times faster than ICE fitments

EV-specific tires grow at 12.40% from a small base. Battery electric vehicles reached 19.4% of Thai sales in 2025, Continental's Rayong expansion explicitly added EV tire capacity, and Triangle Tyre chose Bangkok in May 2026 to launch its E-Travel EV series. ICE vehicle tires still dominate volume but grow at 2.95%.

Market Trends

EV tire launches are moving from imports to Thai production lines

Bridgestone gave the Potenza Adrenalin RE005, an EV-ready sport tire, its regional debut in Thailand in March 2026, and Triangle Tyre unveiled its E-Travel EV series at its Asia Pacific dealer conference in Bangkok in May 2026. Continental's Rayong expansion, inaugurated in May 2026, added 3 million passenger and light truck tires a year including EV tires. With 57,289 battery electric vehicles registered in the first half of 2025, up 52.4%, EV fitments are becoming a standard line item for Thai tire plants.

Duty rates on Thai exporters keep falling under US review

The US anti-dumping order on Thai passenger and light truck tires started with high deposits in 2021, but reviews have pulled rates down. Final results for the 2023-2024 period, effective July 2026, set Sumitomo Rubber at 0.00% and a long list of producers including Deestone, Prinx Chengshan, Yokohama and Bridgestone entities at 2.90%. Preliminary results published in October 2026 put Sumitomo and other non-examined firms at 1.14%. Lower deposits let Thai plants compete on price again in the US replacement market.

Upstream suppliers are following tire makers into Thailand

The BOI approved Xingda Steel Cord (Thailand) in August 2025 for a THB 13 Billion plant at Rojana Industrial Park producing about 260,000 tonnes a year of tire steel cord, bead wire and steel wire. Shandong Yanggu Huatai broke ground on a 30,000 tonne rubber additives plant in February 2025. Local inputs shorten lead times and cut the import bill for Thai tire plants.

Natural rubber traceability is becoming a selling point in Europe

The European Commission classed Thailand as low risk under the EU Deforestation Regulation in May 2025, with a 1% inspection rate against 3% for Indonesia and Malaysia. In December 2025 the EU agreed to postpone application of the rules by a year. Thai tire exporters with traceable rubber can use that rating to win European business.

Restraints and Challenges

US tariff policy keeps changing faster than export contracts

The US set a 19% reciprocal tariff on Thai goods from August 2025, confirmed it in an October 2025 joint statement, and then lost the legal basis for it when the Supreme Court ruled in February 2026 that IEEPA does not authorize tariffs, replacing it with a 10% global Section 122 tariff. Kasikorn Research projects US imports of Thai tires will fall 14% in 2026. For a market that sends about half its output to North America, every swing hits order books.

Anti-dumping orders remain in force through 2026 sunset reviews

The US anti-dumping order on Thai passenger and light truck tires is under a full five-year sunset review that the USITC voted to conduct in September 2026. The all-others rate remains 17.06%, so any Thai producer not named in reviews faces a heavy deposit. Final review results for the 2022-2023 period appeared in the Federal Register notice of May 2025 and set Prinx Chengshan at 5.08% and Sumitomo Rubber at 3.76%. EU deforestation due diligence rules under Regulation (EU) 2023/1115 add a further compliance layer for rubber-based exports.

Natural rubber supply is exposed to weather shocks

Thailand produced 4.99 million tonnes of natural rubber in 2024, down 3%, and the Rubber Authority of Thailand estimated that floods in the south in November 2025 could cut output by up to 90,000 tonnes worth THB 4.5 Billion. Tight raw rubber supply raises compound costs for every tire plant in the country.

Environmental compliance can halt a plant

Thai authorities ordered Prinx Chengshan's Chon Buri tire plant shut on 31 July 2025 over waste disposal and tire marking issues, and full production only resumed on 5 September 2025. Prinx makes 38% of its group output in Thailand, so a five-week stop shows how compliance gaps can disrupt supply.

Growth Drivers

Thailand's role as the main non-China supplier to the US replacement market

Kasikorn Research counted more than 58 million Thai tires imported by the US in 2024, giving Thailand up to 26% of US auto tire imports. Passenger car tire exports to the US were about USD 2.00 Billion in 2025, roughly 51.5% of Thai passenger tire export value. With Commerce cutting most named exporters to 2.90% or lower in July 2026, and preliminary October 2026 rates of 1.14%, Thai plants run by Sumitomo Rubber, Yokohama, Deestone and Chinese groups such as Sentury and ZC Rubber can price closer to US domestic production. Even with the 14% US volume dip expected in 2026, we estimate this export role adds about 1.6 percentage points to the market's annual growth through 2035, as US buyers keep Thai plants as a lower-cost alternative to China and other Asian sources.

Local EV assembly and a growing domestic OEM base

Thailand's EV Board revised the EV3 and EV3.5 terms in July 2025 so that one exported vehicle counts as 1.5 units toward local production commitments, and EV supply chain investment reached about THB 137.7 Billion. Domestic vehicle production rose 8.59% to 499,339 units in 2025 even as total output slipped 0.91% to 1,455,569, according to the Federation of Thai Industries. Battery electric vehicles reached 19.4% of 2025 sales, and every EV assembled locally needs a tire set with higher load index and lower rolling resistance, often in 18 inch and larger sizes. We expect this shift to contribute close to 1.1 points of the 4.15% CAGR, mostly through the Domestic OEM and EV-Specific segments.

A steady pipeline of capacity investment

The BOI recorded total investment applications of THB 1.88 Trillion in 2025, up 67%, with a Sumitomo Rubber radial tire project among the automotive approvals. Continental's Rayong expansion of more than EUR 300 Million, opened in May 2026, adds 3 million passenger and light truck tires a year and 600 jobs, and General Rubber, the Thai unit of Jiangsu General Science Technology, is roughly doubling its Rayong plant under a EUR 240 Million plan. Michelin runs five Thai factories with more than THB 40 Billion invested. New lines arrive with higher-value products, which lifts revenue per tire. We credit this investment wave with roughly 0.9 points of annual market expansion over the forecast period.

Opportunities

Diversifying exports toward Europe

Thai rubber product exports to the EU reached USD 1.88 Billion in 2025, and vehicle tires made up 66.68% of that. The low-risk EUDR rating, granted in May 2025, gives Thai exporters a compliance edge over standard-risk neighbors and room to rebalance away from the US.

Radial motorcycle and premium two-wheeler tires

Continental began local radial motorcycle tire production in Rayong in May 2026. Thailand's large two-wheeler fleet and big-bike assembly base give a home market for higher-value motorcycle tires that can later be exported across ASEAN.

North America takes almost half of Thai tire output, while Africa and the Middle East post the quickest growth

North America

North America accounted for 46.50% of the Thailand tire market in 2025, worth USD 3.46 Billion, and should reach USD 4.89 Billion by 2035 at a 3.50% CAGR. The United States bought about USD 2.00 Billion of Thai passenger car tires in 2025, and Kasikorn Research expects US imports of Thai tires to fall 14% in 2026 before recovering. Lower anti-dumping rates of 0.00% to 2.90% for named exporters support a gradual rebuild of US share after 2026.

Asia Pacific (APAC)

Asia Pacific (APAC), including the domestic Thai market, held 31.20% in 2025, or USD 2.32 Billion, rising to USD 3.70 Billion by 2035 at 4.75% a year. Thai domestic vehicle sales rose about 8% to roughly 621,000 units in 2025, and South Korea and Japan took about USD 0.32 Billion and USD 0.20 Billion of Thai passenger tires respectively. Local EV assembly under EV3.5 adds OEM demand inside the region.

Europe

Thai tire shipments to Europe represented 12.40% of 2025 revenue, about USD 923.80 Million, and is forecast to reach USD 1.42 Billion in 2035 at a 4.40% CAGR. Thai rubber product exports to the EU were USD 1.88 Billion in 2025, with vehicle tires at 66.68% of that total. A low-risk EUDR rating with a 1% inspection rate favors Thai suppliers there.

Latin America

Latin America took 4.30% of Thai tire output value in 2025, about USD 320.30 Million, growing at 4.90% to USD 516.90 Million by 2035. Brazil and Mexico are the main buyers of Thai truck and light truck tires in the region, and Chinese-owned Thai plants use Latin American distribution networks built by their parent groups.

Middle East

The Middle East held 3.60% of the market in 2025, worth USD 268.20 Million, and is projected to reach USD 441.00 Million by 2035 at a 5.10% CAGR. Gulf SUV and pickup fleets favor the 17 to 20 inch light truck tires that Thai plants make in volume, and heat-resistant compounds developed for Thai roads suit the region.

Africa

Demand from Africa is the smallest destination at 2.00% in 2025, or USD 149.00 Million, but grows fastest at 5.30% to USD 249.70 Million in 2035. Thai truck and bus radials and off-the-road tires serve mining and haulage fleets in South Africa and East Africa, and the region's expanding car parc pulls more mid-price passenger tires.

Recent Developments

• In October 2026, the US Commerce Department published preliminary review results for Thai passenger and light truck tires for 2024-2025, setting Sumitomo Rubber (Thailand) and non-examined companies at 1.14%.

• In September 2026, the USITC voted to conduct full five-year sunset reviews of the passenger and light truck tire orders covering Thailand, Korea, Taiwan and Vietnam.

• In July 2026, final anti-dumping review results took effect, with Sumitomo Rubber at 0.00% and Sentury, Deestone, Prinx Chengshan, Bridgestone entities and Yokohama at 2.90%.

• In May 2026, Continental inaugurated its Rayong plant expansion, an investment of more than EUR 300 Million adding 3 million passenger and light truck tires a year and local radial motorcycle tire production.

• In May 2026, Triangle Tyre launched its E-Travel EV tire series at its Asia Pacific dealer conference in Bangkok.

• In April 2026, Prinx Chengshan reported 2025 revenue up 7.6% to RMB 11.8 Billion, with its Thai plant producing 38% of group output.

Japanese and European majors anchor quality, while Chinese-owned plants now supply most of Thailand's US-bound volume

The Thailand tire market is shared by three groups of producers with different strategies: long-established Japanese and Western majors that serve OEMs and premium replacement buyers, Chinese groups that built Thai plants after 2015 mainly to reach the US, and Thai-owned producers that compete in value and specialty segments.

Global majors with deep Thai roots

Michelin, through Siam Michelin, has run Thai factories since 1987 and now operates five plants with more than 8,000 staff and about 60% of output exported. Bridgestone consolidated Thai production into truck and bus radials at Chonburi, passenger tires at Nong Khae and OTR tires at Amata City Rayong after closing Rangsit in 2023. Continental's Rayong plant reaches about 7.8 million tires a year after its 2026 expansion. Goodyear (Thailand) PCL runs its Pathum Thani plant for passenger, EV, SUV, commercial and aviation tires, with 2025 sales of THB 6.63 Billion and 60% exported.

Japanese mid-tier exporters

Sumitomo Rubber, maker of Dunlop and Falken tires, is the mandatory respondent in US reviews and earned a 0.00% final rate for 2023-2024. Yokohama Rubber runs passenger and truck tire plants in Rayong and holds a 2.90% US deposit rate. Both use Thailand as their main export hub for the Americas.

Chinese-owned export plants

ZC Rubber's Rayong site has about 20 million units of yearly capacity, Shandong Linglong's Rayong plant targets 10 million passenger tires, and Prinx Chengshan's Chon Buri plant produced 38% of the group's 2025 output. Sentury Tire runs a semi-steel radial plant at full capacity mainly for the US, and General Rubber is doubling its Rayong output. Cheng Shin Rubber's Maxxis unit also exports from Thailand.

Thai-owned and specialty producers

Deestone Corporation, with Siamtruck Radial and Svizz-One, is the largest Thai-owned group and makes agricultural, industrial, motorcycle and light truck tires. Otani Tire focuses on truck, bus and OTR tires. Smaller exporters such as Vee Tyre and S.R. Tyres compete in two-wheeler and specialty niches.